Tuesday, 30 November 2010

Mood Board


The demographic audience profile of my chosen magazine would look something like this; the age of the target audience would be 18-35 and would only target males, this magazine would not appeal to females. The majority of my target audience would live in suburban towns and cities and be single or divorced living in apartments/flats alone or with a friend. The social status of my audience would be D (Semi and unskilled manual workers), possibly working in factories or supermarkets.
The Psychographic profiles of my chosen magazine would be; mainstreamers (40% of the populations (the norm) and possibly the individuals, the younger generation, 18-21.The radio station my audience is likely to listen to in the mini cooper/ford focus ST would kiss radio or heart fm. The younger end of my audience would still live with their parents and enjoy going out clubbing and pub crawl, ‘with the lads’, whereas the older half of my audience would be single living in their apartment perusing the dead end of at Tesco’s. My audience are not healthy eaters or go to the gym, but enjoy Sunday league football at the weekends before heading to the local pub. Half of their wagers from Tesco would be spent of designer clothing and flash gadgets/phones.

No comments:

Post a Comment