Thursday, 2 December 2010

Full Analysis of one music magazine (VIBE)


Vibe magazine background
Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund Inter Media Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe Life Style Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.
Vibe Magazine was known for the creative direction of their covers. R&B singer Mary J. Blige repeatedly made the cover of Vibe, with countless articles following her career. The first non-photograph cover of Vibe was an illustration of late singer Aaliyah by well-known artist/illustrator Alvaro;Other famous cover subjects are Snoop Dogg, Mariah Carey, Beyoncé, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, Eminem, T.I, R. Kelly, Michael Jackson, Ciara.

Analysis of Front Covers & Contents Page

Front Cover-Vibe magazine maintain a theme of front covers so the audience and relate and identify the magazine on the shelf. The logo ‘vibe’ is in bold and in red font. The tittle almost takes up a third of the cover. This huge logo stands out and attracts customers. Another consistent trend of ‘vibe magazine’ is the picture. Only one picture in the cover always, with usually a close up of the artists face. Sometimes it is a mid-shot of their whole body. Every cover has the artist looking directly at the camera, maintaining eye contact; ‘vibe magazine’ always uses this technique. This creates a relationship between the magazine and the reader. With the artist creating a sincere look it intrigues and intimidates the audience. Main features are placed around the image of the artist, with red tittle, once again to stand out and to keep to the white, black and red theme.

Contents-
The contents page also maintains the same layout each issue but with a different colour scheme. ‘Contents’ is written on 3 lines creating a dis jointed look but with a cool, original outcome. Vibe magazine are constantly trying to keep their contents and front cover contemporary. The features of the magazine are placed in the bottom right with page numbers in bold so they are clearly seen. As well as being a music magazine, vibe also includes fashion and celebrity features. The contents page has a clear background so it doenst steel focus from the text and the picture of the artist/celeb/actor. The same artist who appeared on the front of the cover will also be on the contents page, this link the two pages together and allows the artist to strike more than one pose.

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