How did you attract/address your audience?

The language I used addressed my audience in an informal way. I didn’t want to write my article in a formal manor like the guardian or times newspaper as my audience wouldn’t read those types of newspapers. For example, my magazine offers a lads holiday to Ayia Napa. The typical stereotype would not speak posh, and would not want to be spoken to with fancy long words. My magazine uses language that interacts with the young male reader, and uses the type of langauge they would use in everyday life.
I use many colours to attract my audience, which will hopefully catch their eye in order for them to buy my magazine. Once again, unlike the Guardian, this is an informal way of attracting an audience. Also my images used in my magazine are relaxed and modern.